PROGRAM LEADER
Digital Strategist & Product Leader | Regulatory Excellence
Product and program leader with proven expertise driving business growth through regulatory excellence in digital entertainment. Built scalable, consumer-centric privacy frameworks that increased user trust and engagement across global platforms serving 30+ million users. Expert in optimizing content operations and implementing transparent data practices that foster consumer loyalty while enabling personalization and revenue growth.
Core Competencies
Professional Experience
Director, Global Digital Experience
7/2020 – 2/2025Ubisoft
- Defined and enforced web content governance standards across global markets, leading to improved user experience consistency and supporting 30+ million monthly visits.
- Directed critical privacy compliance initiative across 100+ global affiliate websites, identifying multi-million dollar regulatory violation risks and mobilizing cross-functional teams (Engineering, Legal, IT) for implementation.
- Established centralized cookie management and consent infrastructure, optimizing UX and cutting third-party cookie footprint by 27% via strategic vendor consolidation and technical refinements, boosting page performance.
- Architected a universal taxonomic system covering 80+ core products and events, reducing content creation time by 30% and increasing content reuse by 2x.
- Piloted a design system with 50+ designers/producers, ensuring zero non-compliance violations (ESRB, PEGI, COPPA, GDPR, CCPA, a11y) and reducing creative/legal review cycles by 60%.
- Drove personalized player experiences by analyzing engagement data across 70,000+ users and implementing AI-powered translation, doubling time on site and engagement for underrepresented language communities.
- Reduced content ops workload by over 75% via scalable systems for content publication across digital endpoints.
Executive Producer
7/2016 – 7/2020Ubisoft
- Led 0-to-1 product strategy, design, and launch of global search and content systems, boosting discoverability of monetizable content by 40% while embedding privacy-aware governance.
- Engineered a cross-domain global navigation system impacting 150+ digital domains using A/B testing and data science, resulting in a 20% higher task completion rate.
- Drove platform integrations for personalization frameworks, adapting UI based on cohort behavior, yielding a 35% boost in targeted engagement.
- Established a GDPR and WCAG compliance framework via GAP analysis for design sprints, resulting in 100% adherence in all new user flows.
- Directed web experiences for premium game franchises that resulted in a 15% increase in purchase and engagement conversion rates.
- Successfully negotiated and managed complex international vendor contracts valued at $500K-$1M annually, ensuring full compliance.
ADDITIONAL EXPERIENCE
Digital Marketing Producer - Ubisoft
- Led the development of digital experiences for AAA game franchises with sales exceeding 155 million units globally.
- Drove user engagement through the design and implementation of community features, including gamified elements, personalized user dashboards, and integrated tools for social interaction, leveraging Salesforce CRM for sales enablement.
- Designed and executed strategies and governance models for user-generated content platforms, ensuring compliance with brand and legal standards while maximizing audience growth.
Program Manager - Haas School, University of California, Berkeley
- Managed digital initiatives supporting academic research programs, implementing governance and content frameworks that improved user experience and engagement.
- Navigated complex state budget systems and administrative processes to deliver program objectives while ensuring fiscal compliance and accountability.
Featured Projects
Key initiatives demonstrating expertise in digital transformation, technical strategy, and compliance-driven product leadership.
📰 Global Content Strategy & Governance Platform
A foundational, multi-year project encompassing UX research and design, defining international content operations and strategy policy, and establishing a new Information Architecture and taxonomy. Migrated the platform to a scalable React/cloud infrastructure, ensuring brand compliance and forward-looking LLM governance standards, while delivering a standardized, global measurement framework.
🏠 Modular React Platform & Global UX Standardization
A major strategic overhaul of the global Homescreen, utilizing extensive user research and competitive analysis to showcase Ubisoft's diverse content and culture. The core deliverable was achieving technical autonomy from centralized IT by implementing a React-based system that enabled modular design, decreased global page load times by 1-3 seconds, and drastically cut production timelines. This initiative standardized the user experience, delivered cleaner global baseline data, and validated hypotheses for increased player engagement and traffic.
🔍 Intelligent Cross-Domain Search & Content Discoverability
Architected and deployed an intelligent, next-generation Global Search Platform unifying indexing across all content domains. This strategic overhaul focused on shortening conversion funnels and enabling advanced content discovery. Key deliverables included implementing modern UX features like real-time auto-complete and personalization, driven by a new metadata schema and controlled vocabularies. This foundational structuring of content ensured conversion-optimized result sets with localized relevance, filtering, and clear prioritization for every unique domain.
Technical Proficiency & Expertise
🛡️ Privacy & UX for Compliance & Trust
Consent & Preference Management Systems, Privacy-Focused UX Design, Global Privacy Governance Tools, Multi-Market Personalization.
💻 Frontend Implementation & Web Optimization
HTML, CSS, JavaScript, React frameworks, Live Environment Publishing, Web Performance Optimization, Cross-browser Compatibility & Responsive Design.
🚨 Consumer Data Governance & Risk Mitigation
Privacy-Compliant Data Infrastructure (GDPR, CCPA, COPPA), Legal Policy Governance & Audits, Automated Privacy Validation, Risk Quantification.
📊 Data Analytics, Optimization & Experimentation
A/B Testing (Consent UI, preference center optimization), Behavioral & Cohort Analysis, Analytics & BI Tools (Engagement dashboards, risk analytics).
⚙️ Enterprise Systems & Content Operations
Enterprise CMS & DXPs (Contentful, Adobe Experience Manager, Wordpress), API Integrations, Scalable Global Content Systems, Taxonomic Tagging.
🔎 Search Infrastructure & SEO
Global Search Systems (Elastic, Algolia – compliance-aware discoverability), SEO Optimization Tools (Search Console, Lighthouse – metadata automation).
🧭 Product Management & Program Leadership
Agile Product Development (Scrum, legal iteration cycles), Cross-Functional Collaboration (Privacy engineering, legal ops, UX, data science), Risk Strategy & Global Stakeholder Governance.
💰 E-commerce & Digital Marketing
E-commerce Platform Management, Online Advertising & Campaign Production, Monetization Strategy & Economy Design, Revenue Optimization & Performance Marketing.
👥 UX, Audiences & Discovery
User Experience Design, UX Program Management, Mobile UX, User Research, A/B Testing, User Feedback Analysis, Internationalization (i18n), Global Content Strategy, Navigation & Taxonomy, Personalization, Identity Management, Structured Content Systems, UX for Apps and Gaming Clients (console + PC), NN/g coursework (Measuring UX & ROI, Persuasive and Emotional Design, Digital Copywriting), Rosenfeld Media DesignOps.